Social media
If you’re not getting the same attention as you once were from your customers, I wouldn’t worry about it. Consumers are more distracted than ever before. ‘I’m bored’ has been a very prevalent sentence over the past 3 years. Consumers have looked for ‘quick-fixes’ to pass their time during lockdowns. Methods include (but are definitely […]
Social media
Imagine the coronavirus pandemic did not happen. Do you think your business would be where it is today? The likelihood is, consumers would still be slowly moving with their lives and purchasing the same products and services. However, COVID-19 has shown that consumers do not have the needs and wants they once did – there […]
Social media
Today is National Winnie the Pooh Day! With Blue Monday coming up, we thought you could all do with a little bit of LOVE. We throw the word love around daily but what does it actually mean? According to Pooh Bear, it’s something you feel on the inside. Winnie the Pooh may be a children’s […]
Subconscious
Increase in social media Whilst in its infancy social media was primarily used to connect with friends and family; however, it has had a significant, and broader, impact on our lives in recent years. Nearly every aspect of our daily lives is linked to social media; and in the UK specifically, there are now 39 […]
Social media
Some encouraging statistics from Experiential Marketing News show that 98% of consumers feel more inclined to purchase after attending a retailer’s event. 80% of attendees say that live demonstrations and free samples significantly help define their purchasing decision. Finally, 72% of consumers say friends’ social media posts about branded experiences make them more likely to […]
Social media
Students… what image comes to mind? It comes as no surprise the world has a certain negative perception of a student lifestyle – But what does this really mean? A lifestyle choice is a choice a person makes about how to live and behave, according to their attitudes, tastes, and values. However, according to Universities […]
Social media
We split a cohort of participants into two groups and showed them the same Instagram posts by a couple of British celebrities of well known reality TV shows. The only difference: one of the groups was shown a post with the word “#spon” – the other group wasn’t. We found that males were more likely […]
