Social media
If you’re not getting the same attention as you once were from your customers, I wouldn’t worry about it. Consumers are more distracted than ever before. ‘I’m bored’ has been a very prevalent sentence over the past 3 years. Consumers have looked for ‘quick-fixes’ to pass their time during lockdowns. Methods include (but are definitely […]
Shopper Research
Christmas is just around the corner; the lights are shining and the community spirit is soaring. There really is no time like Christmas. With this being such a celebrated time of year, it can be noticed that 1 in 5 Brits began their Christmas shopping as early as July 2020. Here at Emotional Logic, we […]
Subconscious
What would the world be without colour? I really couldn’t image it, could you? The artist Pablo Picasso once said, “Colours, like features, follow the changes of emotions,” colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Millennials
Join Behavioural Experts Emotional Logic to find out how consumers feel about charitable giving now, how charities can adjust to the new normal, and learn from some charities who developed innovative new ways to raise support. Watch it now: How to help your charity to master the new normal. As the months have been passing, […]
Hisotry
As October heralds the start of Black History Month in the UK, we have decided to take a look at how brands are celebrating the Black British community in what has been a historic and troubling year. 2020 has been a pivotal year for the Black community; after protests took place around the world, the […]
Awareness
Media consumption has increased – Video on demand, digital video and social are the winners Being stuck at home it is no surprise that overall consumption of media has increased. The number of people who are watching TV has increased as has the time spent doing so – but this trend splits across different types […]
Online shopping
What is online research? Online research can be defined as a research method that collects data via the internet. Traditional research techniques have taken a backseat over recent years and made room for these initiative methods. In comparison to traditional methods, online survey research has various benefits, for example, ease of access and is much […]
Emotions
In today’s western world, we are more distracted than ever before, but why? Attention. Think about what you do when you first wake up. Do you instantly grab your phone? Send a text message? Turn on the TV? How many brands have had an impact without you being aware? And how many do you remember? […]
Emotions
People don’t have to remember the advert for it to have an effect Whether or not people recall your advert is only one measure of success and does not give the full picture of ad effectiveness. When consumers process advertising, they convert the content of the advert into semantic packages to store in long-term memory. […]
Subconscious
Quirks 2020: How to get more attention in a world of dwindling attention spans, Wednesday 12th February 2020, 2.00 pm, Room 3 There are rumours that human attention spans are dwindling – consumers have more things to focus on than ever. So, it is good news that advertising works without consumers having to pay direct […]
Shopper Research
The way we shop, seek entertainment and live is undergoing rapid change. Consumer lifestyles are more diverse than ever – there is no longer one size fits all approach. When deciding to bring a new product to the market it can be very complex, knowing that around 95% of most new products aren’t successful within […]
Events
Emotional Logic has been delivering award-winning research solutions that go deeper than surface opinions for more than a decade. Building your strategy on Emotional Logic’s research solutions means a 44% stronger influence over sales. Or more impact with the same budget. We are able to expose what drives brand relationships, makes advertising work and motivates […]
Shopper Research
Emotional Logic was established to combat the lack of market research techniques that didn’t explain how people really behave, how they relate to brands, products, services and advertising. The main focus was on what people thought and not enough on how they feel. Therefore, we embarked on a mission to deliver better research – we […]
Events
We had a fantastic time attending LARIA’s One Day Conference in Birmingham on Tuesday which focused on integrating health and social care. We were able to network with a wide range of like-minded individuals and uncover what this audience really require. Throughout the day there was a series of talks and workshops discussing the implications […]
Subconscious
In recent years there has been a lot of discussion about low attention processing – increasing evidence suggests that advertising can work even if people don’t pay direct attention to it. In fact, some theories state advertising works better if people pay less attention. However, this is only partly true. When people don’t really pay […]
Sustainability
Happy Organic September! We have decided to take part in Organic September, each week we have a specially selected farm box delivered from The Organic Pantry. The key reasons for doing this are to do our part for the environment and to live a healthier lifestyle! Organic September is a month-long campaign that has been […]
