Shopper Research
In the past, consumer’s identities were heavily influenced by ownership of goods. The home, the furniture, the wardrobe all told a story about someone’s identity. However, more and more consumers are spending less of their money on buying stuff and more on having experiences. Whilst spend on fashion and consumer goods is declining or growing […]
Subconscious
Charity advertising must create emotional reactions in order to generate donations, this is an area of research where the vast majority of sources agree. However, it is less clear which emotion is the most effective stimulating supporters to give. For many years, it was thought that existential guilt is the only route to a donor’s […]
Shopper Research
Overstimulation is a key issue in today’s world. Too many products, brands, channels of content are available – it is easy to get lost. Because of this, products and services that simplify consumer’s lives will become increasingly popular. Minimalism has long been a trend in Japan – where consumers strip their homes of all clutter […]
Shopper Research
It is no secret that we live in a time of instant gratification. Consumers want what they want and they want it now. Amazon Prime has contributed to this alteration of shopper expectations. It seems unless your item is available for next day delivery don’t even bother putting it on your website – unless it […]
Subconscious
We have all become accustomed to emotive charity advertisements. However, recent research by Emotional Logic indicates factual adverts may stimulate the same if not higher emotional reactions in potential supporters than emotive messages. The explorative study, conducted as part of a company dissertation for Newcastle University, tested three TV advertisements of different cancer charities. One […]
Luxury
There is an evolution taking place concerning the perception and consumption of luxury in China. Luxury items are important in Chinese culture, as they are used as a method to impart one’s status to others. Status is a crucial element of the Chinese social structure; since it is the tool used to showcase one’s success […]
Shopper Research
Virtual reality is among us – 2016 was the year Pokemon Go took hold of the entire world and turned virtual (or augmented reality) into a mainstream concept. Until very recently though the only brands to have ventured into the VR world were mainly from the tourism, entertainment, arts and culture sectors, through apps that […]
Retail
Several surveys have confirmed that Britons are the most active online shoppers in the world. 95% of the UK adult population have bought something online and 1 in 4 people make an online purchase once a week. There no longer is a typical online shopper. Rather than targeting a specific type of person, multi-channel retailers […]
Shopper Research
Online shopping is on the increase – however a recent survey by Emotional Logic reveals over 70% of UK shoppers will still be doing the majority of their Christmas shopping in-store. 15% state they will only buy in-store and 4% are planning to make all festive purchases online. With Christmas often bemoaned as the most […]
Shopper Research
As Halfords mini Black Friday 2016 gets underway this weekend we asked 500 shoppers their intentions for Black Friday and Cyber Monday. It looks like Black Friday and Cyber Monday are now firmly established in the UK market. Only 3% of the UK population have not heard of Black Friday (and 7% of Cyber Monday). […]
Subconscious
Anchoring describes a process where a sound, image, touch, smell or taste becomes so strongly associated with a feeling or reaction they become automatic. You may have heard of Pavlov’s dogs. Every time Pavlov fed the dogs, he rang a bell. Over time the dogs associated the bell with eating food and soon they would […]
Retail
Net Promoter Score (NPS) is widely used by businesses as an indicator of customer relationships. The score measures how likely users are to recommend a product or service on an 11 point scale which is then converted into a score. The final score is heavily influenced by the proportion of customers who are Promoters (and […]
