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The Behavioural Edit
Ad testing
10/04/18
How brands change perception
Emotions
06/04/18
Which plane seat are you?
Ad testing
06/03/17
Psychophysiological tools help optimise charity appeals
Ad testing
13/02/17
Is guilt the only way to a charity donors heart?
Ad testing
17/01/17
Factual charity adverts stimulate strong emotional reactions
Brand
28/01/16
Make your brand more effective with anchoring
Brand
16/12/15
The challenges of measuring compassion
Brand
07/12/15
Test the subconscious power of your brand
Emotions
30/11/15
Understanding the Unconscious Mind of Consumers