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The Behavioural Edit

Ad testing 10/04/18

How brands change perception

Emotions 06/04/18

Which plane seat are you?

Ad testing 06/03/17

Psychophysiological tools help optimise charity appeals

Ad testing 13/02/17

Is guilt the only way to a charity donors heart?

Ad testing 17/01/17

Factual charity adverts stimulate strong emotional reactions

Brand 28/01/16

Make your brand more effective with anchoring

Brand 16/12/15

The challenges of measuring compassion

Brand 07/12/15

Test the subconscious power of your brand

Emotions 30/11/15

Understanding the Unconscious Mind of Consumers

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