Shopper Research
COVID-19 has brought a lot of uncertainty into our lives, and it has highlighted how important it is to make decisions quickly. Consumer behaviours are shifting dramatically, many retailers and manufacturers have already faced a huge hit which can be extremely damaging for some businesses. This applies particularly to retailers who are selling non-essential items, […]
Online shopping
Under the recent series of events that COVID-19 has thrown at us, there have been some spectacular gestures from different brands around the globe that are really helping out those that are fighting on the front line. These brands are helping in the way that they know best. Here are a few that we have […]
Online shopping
What is online research? Online research can be defined as a research method that collects data via the internet. Traditional research techniques have taken a backseat over recent years and made room for these initiative methods. In comparison to traditional methods, online survey research has various benefits, for example, ease of access and is much […]
Shopper Research
Consumer purchasing is what makes the world go around, people make purchases daily and many do not know the reason behind what drives them to make a decision, despite doing it every day. Understanding your consumer purchasing habits is the key to a successful marketing campaign as it allows you to truly know and connect […]
Shopper Research
Consumers are more and more likely to use reviews Electronic word of mouth communications are an increasingly important extension of traditional face-to-face WOM, widely regarded as one of the most influential factors impacting consumer behaviour. The propensity for people to read or write online reviews has been rapidly growing, as they make more and more […]
Shopper Research
Back in the 1950s, police in the city of Philadelphia used the term ‘Black Friday’ to describe the chaos on the day after Thanksgiving, when suburban shoppers and tourists flooded into the city before the big Army-Navy football game that was held on that Saturday every year. However, in the late 1980s, retailers somehow found […]
Subconscious
But smartphone shopping isn’t without its issues. One problem is translating the in-store shopping experience to an online environment. Clothing is a ‘high-involvement’ product that needs to be seen, tried on and touched to be evaluated (Workman, 2010). Touching clothes before purchasing has been shown to increase purchase intention (Peck & Shu, 2009). So, not […]
Subconscious
One definition describes trust as a “reliance on the character, ability, strength, or truth of someone or something.” Think about that definition for a moment. Trust means that you can rely on someone (or something) else to do the morally right thing. You believe that you’re able to put your heart on your sleeve, even […]
Shopper Research
In a recent experiment, Emotional Logic measured the effects of airbrushing advertisements on consumer opinions. Participants were split into two groups and shown an advertisement image – one group was shown the original photo and the other was shown an airbrushed version. Results showed that out of those who were shown an airbrushed version, 80% […]
Shopper Research
We conduct hundreds of focus groups with retail customers every year and this finding is confirmed in locations all over the UK. Shoppers actively seek to buy from websites that offer free delivery and will choose a retailer offering this over another which has delivery charges. Alternatively, if there is an option to Click & […]
Shopper Research
Scarcity effect – anyone who has ever signed up for emails from retailers will know how tempting limited time offers and promotions are. Global shopping events like Black Friday and Cyber Monday are based on this principle and help to increase brand sales by creating a sense of urgency that appeals to consumers’ fear of […]
Shopper Research
A survey of 1,200 UK shoppers (Emotional Logic) revealed that almost half (48%) of 18-34 year olds believe that online shopping will substitute their offline shopping almost completely in the future. A similar percentage (47%) also agree that online shopping excites them more than shopping in a store. Across all age groups only 29% agree […]
Retail
Several surveys have confirmed that Britons are the most active online shoppers in the world. 95% of the UK adult population have bought something online and 1 in 4 people make an online purchase once a week. There no longer is a typical online shopper. Rather than targeting a specific type of person, multi-channel retailers […]
Shopper Research
As Halfords mini Black Friday 2016 gets underway this weekend we asked 500 shoppers their intentions for Black Friday and Cyber Monday. It looks like Black Friday and Cyber Monday are now firmly established in the UK market. Only 3% of the UK population have not heard of Black Friday (and 7% of Cyber Monday). […]
