Travel
English Tourism Week is an annual celebration of English Tourism. And it appears to have come at the perfect time now that the Government’s roadmap is going ahead as planned. This event will kick-off the tourism season. This week-long celebration (22nd – 31st May, 2021), coordinated by VisitBritain, highlights the economic importance to local economies […]
Shopper Research
Not to put you off straight away but… people have deep relationships with certain brands and the products that they sell. In most cases, consumers fall in love with one brand and will exclusively buy their products for years. Take iPhones for example, how many people do you know that will continuously upgrade to a […]
Shopper Research
Where would the world be without conversation? Imagine the relationships, bonds and opportunities that would be missed. Or in the case of the last year, that have been missed. The COVID-19 pandemic has had a massive impact on conversation – having to keep a 2-metre distance, not being able to see friends/family or colleagues, missing […]
Subconscious
Consumer habits are changing and so are their priorities – the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Shopper Research
Did you know that the majority of new products fail to find long-term success? Your products packaging has an important role to play whilst being on the shelf, not only for the company, but also their customers. For example, functions related to marketing, sales and brand awareness. In a study, 72% of customers “say that […]
Travel
Discover National Parks Fortnight has come at the perfect time… You’re officially allowed to take a day trip. Back in early January, England went back into a strict national lockdown – which meant only leaving the house for exercise as well as buying essentials such as food. The official rules stated ‘outdoor exercise should be […]
Luxury
I’d be lying if I said I never considered a chocolate breakfast today… but the truth is, I don’t really know if I want one – strange right? Over the past month I’ve not eaten, chocolate, sweets, crisps or drank alcohol to raise money for the British Heart Foundation and I honestly feel amazing because […]
Shopper Research
Register now for your free sample of our Post COVID Consumer Report. The COVID-19 pandemic and months of living in lockdown have changed how consumers buy and use products and services. New evidence from UK, US and European consumer research reveals the psychological shifts that have occurred and their impact on short and long-term consumption […]
Shopper Research
With lockdown happening and shopping malls being closed, consumers have turned to supermarkets for their latest fashion trends. For the past year we’ve lived in the same clothes (or PJ’s…) and although fashion hasn’t been at the top of the priority list, consumers are starting to get bored of being in the same pieces – […]
Shopper Research
The past year has been a bit of a whirlwind – the unimaginable happened – we entered a global pandemic. COVID-19 has undoubtedly changed the way we live our lives, whether it be visiting family and friends in their house or jumping on an airplane for a last minute get-away. Both of those examples were […]
Charity
My name is Elizabeth, I’m 24-years-old from the North East of England and I work for Emotional Logic. Over the past two and a half years I’ve lost all of my grandparents. It hasn’t been easy. First my Granda to cancer, secondly my Nana to a heart attack, and thirdly my Grandma to COVID. Its […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. The COVID-19 pandemic and months of living in lockdown have changed how consumers buy and use products and services. Join Behavioural Science experts Emotional Logic as we identify the new emerging shopper types and their attitudes towards shopping and leisure activities. New […]
Shopper Research
Where do your beliefs and opinions come from? If you’re like most people, you feel like your actions are rational and logical, based on your many years of experience. However, in reality, each and every one of us are susceptible to a tricky problem known as confirmation bias. Our beliefs are often based on paying […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. Advertising webinar 75% of people who see your advertising will not remember it. Does this mean it has not worked? No. The majority of effects of advertising are influencing the unconscious mind of the consumer and that can happen whether or not […]
Travel
The tourism industry has been helpless throughout the coronavirus pandemic. The industry that brought us closer together by making travel and tourism easy and affordable is useless: in comparison to a virus that demands us to shelter in one place. Seeing how coronavirus has affected tourism is difficult, as the data changes as quickly as […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. About this webinar Online shopping is at a record high and more and more of our lives are moving into the virtual world. But is your website delivering the results you want for your business or organisation? Could it work harder to […]
Shopper Research
Different types of shoppers have a different approach when it comes to spending time and money on clothing and other non-essential items. If you have a look around a brick-and-mortar store, you can easily identify the different types of shoppers around you. There are the loyalists, impulse shoppers, trend setters and those on a mission […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. Shopper webinar Shoppers don’t make rational decisions. Our shopping behaviour is emotionally driven, dominated by shortcuts, brand biases and habits we are not even aware of. Understanding those irrational System 1 reactions can help you significantly increase the effectiveness of your packaging. […]
