UX Research
What is one of the first things you do when you are not sure of the answer to something? Me, I unlock my phone and ask Google. Usually, the answer is right there, in front of my face, within seconds. Your website is potentially the most powerful marketing tool at your disposal. What we mean […]
Subconscious
What are touchpoints and how can you use them to your advantage? In this day and age there are so many ways consumers can interact with your business or organisation and each one can be known as a touchpoint. For example, you have a new product launching and have put out a paid ad, a […]
Shopper Research
As youâre probably well aware within a business there are at least four factors to the marketing mix, with price being one of the most delicate factors. No matter if youâre a start-up or a massive franchise the Decoy effect should be present in your business and hereâs why⌠Imagine youâre in the queue at […]
Social media
If youâre not getting the same attention as you once were from your customers, I wouldnât worry about it. Consumers are more distracted than ever before. âIâm boredâ has been a very prevalent sentence over the past 3 years. Consumers have looked for ‘quick-fixes’ to pass their time during lockdowns. Methods include (but are definitely […]
Shopper Research
Apart from the COVID-19 pandemic being one of the biggest health crises, it has also shifted consumer habits. As consumers have chopped and changed their old habits with new, businesses have wondered whether these changes would be fleeting or permanent… Before the outbreak of COVID-19, consumers were already shifting toward a digital and cashless society. […]
Shopper Research
It’s fair to say that the majority of all consumers have been converted to this new online way of life and are enjoying the hassle-free process of shopping online because of the pandemic. Although consumers had already bought online before, many haven’t – specifically the older generation. With online shopping, consumers believe it is more […]
Shopper Research
For Emotional Logic, it was an honour to be among the finalists for the MRS Awards 2021, the most prestigious awards within our industry. Annett Pecher, Director of Emotional Logic, comments: “We have been working with centre:mk for several years and have seen first-hand how adopting a research based strategic approach can transform business performance”. […]
Shopper Research
Christmas is just around the corner; the lights are shining and the community spirit is soaring. There really is no time like Christmas. With this being such a celebrated time of year, it can be noticed that 1 in 5 Brits began their Christmas shopping as early as July 2020. Here at Emotional Logic, we […]
Subconscious
What would the world be without colour? I really couldnât image it, could you? The artist Pablo Picasso once said, âColours, like features, follow the changes of emotions,â colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Shopper Research
It can be noticed that stand-out varies strongly by category and that it is affected by âMarketing Presenceâ as well as âDesign Qualityâ. One example is in 2009 Tropicana changed their packaging, and the rebranding actually caused a 20% dip in sales which estimated around a US$33 million loss. One of the key reasons that […]
Shopper Research
In todayâs blog we are going to be discussing the difference between standout and findability, so⌠What is findability and why is it important? When a piece of information is findable, it means it is easy to locate or identify â this applies to products on a shelf too. A brandâs chance of success can […]
Social media
Imagine the coronavirus pandemic did not happen. Do you think your business would be where it is today? The likelihood is, consumers would still be slowly moving with their lives and purchasing the same products and services. However, COVID-19 has shown that consumers do not have the needs and wants they once did â there […]
Shopper Research
Did you know that 27.6% of the 7.74 billion people in the world are now digital buyers? That means that, more than one out of every four people is an online shopper. Crazy, isnât it? Now more than ever itâs important that you are prepared for the rise of eCommerce. Each year there has been […]
Shopper Research
We are all creatures of habit and understanding consumer beliefs and behaviours are extremely important. In order to keep up with (and perhaps even influence) those changes, brands must deep dive to uncover the truth. The coronavirus pandemic has disrupted nearly every routine in day-to-day life. The extreme measures and duration of lockdowns and business […]
Travel
English Tourism Week is an annual celebration of English Tourism. And it appears to have come at the perfect time now that the Governmentâs roadmap is going ahead as planned. This event will kick-off the tourism season. This week-long celebration (22nd â 31st May, 2021), coordinated by VisitBritain, highlights the economic importance to local economies […]
Shopper Research
Not to put you off straight away but⌠people have deep relationships with certain brands and the products that they sell. In most cases, consumers fall in love with one brand and will exclusively buy their products for years. Take iPhones for example, how many people do you know that will continuously upgrade to a […]
Shopper Research
Where would the world be without conversation? Imagine the relationships, bonds and opportunities that would be missed. Or in the case of the last year, that have been missed. The COVID-19 pandemic has had a massive impact on conversation â having to keep a 2-metre distance, not being able to see friends/family or colleagues, missing […]
Subconscious
Consumer habits are changing and so are their priorities â the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
