Shopper Research
Christmas is just around the corner; the lights are shining and the community spirit is soaring. There really is no time like Christmas. With this being such a celebrated time of year, it can be noticed that 1 in 5 Brits began their Christmas shopping as early as July 2020. Here at Emotional Logic, we […]
Shopper Research
It can be noticed that stand-out varies strongly by category and that it is affected by ‘Marketing Presence’ as well as ‘Design Quality’. One example is in 2009 Tropicana changed their packaging, and the rebranding actually caused a 20% dip in sales which estimated around a US$33 million loss. One of the key reasons that […]
Social media
Imagine the coronavirus pandemic did not happen. Do you think your business would be where it is today? The likelihood is, consumers would still be slowly moving with their lives and purchasing the same products and services. However, COVID-19 has shown that consumers do not have the needs and wants they once did – there […]
Shopper Research
Did you know that 27.6% of the 7.74 billion people in the world are now digital buyers? That means that, more than one out of every four people is an online shopper. Crazy, isn’t it? Now more than ever it’s important that you are prepared for the rise of eCommerce. Each year there has been […]
Shopper Research
Register now for your free sample of our Post COVID Consumer Report. The COVID-19 pandemic and months of living in lockdown have changed how consumers buy and use products and services. New evidence from UK, US and European consumer research reveals the psychological shifts that have occurred and their impact on short and long-term consumption […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. Shopper webinar Shoppers don’t make rational decisions. Our shopping behaviour is emotionally driven, dominated by shortcuts, brand biases and habits we are not even aware of. Understanding those irrational System 1 reactions can help you significantly increase the effectiveness of your packaging. […]
Retail
Several surveys have confirmed that Britons are the most active online shoppers in the world. 95% of the UK adult population have bought something online and 1 in 4 people make an online purchase once a week. There no longer is a typical online shopper. Rather than targeting a specific type of person, multi-channel retailers […]
Shopper Research
Online shopping is on the increase – however a recent survey by Emotional Logic reveals over 70% of UK shoppers will still be doing the majority of their Christmas shopping in-store. 15% state they will only buy in-store and 4% are planning to make all festive purchases online. With Christmas often bemoaned as the most […]
