Shopper Research
It can be noticed that stand-out varies strongly by category and that it is affected by ‘Marketing Presence’ as well as ‘Design Quality’. One example is in 2009 Tropicana changed their packaging, and the rebranding actually caused a 20% dip in sales which estimated around a US$33 million loss. One of the key reasons that […]
Shopper Research
UK consumers sent 300,000 tonnes of textiles to be burned or dumped in a landfill in 2018. The term fast-fashion has been in the public eye a lot over the years, but what does it mean? For us to be able to move past the fast-fashion phase and into a more sustainable industry, we need to know what we […]
Uncategorised
We are attending the Virtual Fall Event 2020 on October 27-28th, 2020. Catch our session: How to use behavioral insight to convert more shoppers As footfall in shopping destinations is dwindling and consumers are limiting their time in supermarkets, converting shoppers is becoming even more important. Online shopping is at an all-time high but some […]
Uncategorised
Listen to Behavioural Experts Emotional Logic during this free webinar to understand whether consumers care about sustainability and how it impacts on their decisions. Consumers want more. As consumers begin to say their piece on single-use plastic, it came to everyone’s attention that consumers want plastic gone. Plastic packaging is used for everyday products – […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. Sustainability Seminar Plastic packaging, sustainable fashion, going vegan – all make regular headlines. But how many consumers really hold those beliefs – and how many actually change their buying behaviour based on this? And has COVID 19 not put a stop to […]
