Out Now: The Insight Economy Report 2019

The Insight Economy Report 2019 is distributed with The Times and highlights major trends and the latest developments of the growing market research sector. Find out about new tools and research approaches and hear from leading industry experts. You can register here to receive a free pdf copy of the full report.

Make sure you check out Emotional Logic’s article on how behavioural science based market research is helping brands get closer to consumers. In a study for a major UK retailer the company found that a Behavioural Science based approach has a 44% stronger influence on sales performance than traditional focus groups.

Emotional Logic is a leading provider of behavioural science-based consumer and market research. The company’s multi-award winning approach is helping clients such as Unilever, Jaguar Land Rover and The British Heart Foundation get better insight from their research activities.

The full article can be found in the Insight Economy report published in The Times. You can register here to receive a free pdf copy of the full report.


As researchers we not only want to understand and identify the new emerging shopper types and their attitudes which are shaping the world, but also how this happens. We have asked consumers both in the UK and US and put together a free report for brands which reveals the psychological shifts that have occurred. Privacy policy.