Shopper Research
Christmas is just around the corner; the lights are shining and the community spirit is soaring. There really is no time like Christmas. With this being such a celebrated time of year, it can be noticed that 1 in 5 Brits began their Christmas shopping as early as July 2020. Here at Emotional Logic, we […]
Shopper Research
With online shopping looking like the most popular way to be purchasing Christmas presents, I wonder how early people are starting and which sites they will be using? The introduction of events such as Prime Day, Black Friday, and Cyber Monday means we spend more in October and November, as many shops have extended the […]
Shopper Research
According to the Bank of England, a typical household in the UK spends over £2,500 each month. But in the run-up to Christmas, our spending habits change dramatically. Over the Christmas period, we buy A LOT more! Typically, the average household spends over £800 extra in December alone. The money spent on a lot more Christmas celebrations/going […]
Retail
Our test showed Aldi is the consciously best liked advert – but John Lewis generates more unconscious emotional reactions. Emotional Logic conducted a test measuring perceptions and preferences for three Christmas adverts of 2017. The test also measured Galvanic Skin Response (GSR) to assess emotional engagement. The three tested adverts were from Aldi, Debenhams and […]
Retail
It’s coming up to the most wonderful time of the year and the big retailers are doing all they can to make their Christmas ads stand out from the rest. The unveiling of the array of festive retail ads has become a modern tradition. So much so, we even have rumours, release dates and teasers. […]
Shopper Research
Online shopping is on the increase – however a recent survey by Emotional Logic reveals over 70% of UK shoppers will still be doing the majority of their Christmas shopping in-store. 15% state they will only buy in-store and 4% are planning to make all festive purchases online. With Christmas often bemoaned as the most […]
