Subconscious
Do you know what is motivating your supporters? In order to influence donors, we need to understand their motivations. At Emotional Logic we help charities understand charity supporter motivations through psychology. Here is an example how our research makes a difference: Within the population we have outer-directed and inner-directed people. An outer-directed person likes to […]
Luxury
I’d be lying if I said I never considered a chocolate breakfast today… but the truth is, I don’t really know if I want one – strange right? Over the past month I’ve not eaten, chocolate, sweets, crisps or drank alcohol to raise money for the British Heart Foundation and I honestly feel amazing because […]
Charity
My name is Elizabeth, I’m 24-years-old from the North East of England and I work for Emotional Logic. Over the past two and a half years I’ve lost all of my grandparents. It hasn’t been easy. First my Granda to cancer, secondly my Nana to a heart attack, and thirdly my Grandma to COVID. Its […]
Millennials
As the months have been passing, the COVID-19 pandemic has managed to shake up day-to-day life and have an impact on communities across the world. No industry has been left untouched by the effects of COVID-19, but one topic that has not often been at the centre of the discussion is the impact the pandemic […]
COVID-19
Join Behavioural Experts Emotional Logic to find out how consumers feel about charitable giving now, how charities can adjust to the new normal, and learn from some charities who developed innovative new ways to raise support. Register for How to help your charity to master the new normal on Sep 25, 2020, 11:00 AM BST Throughout the […]
Subconscious
If you present any kind of charitable cause to potential donors the vast majority will state that they feel sympathy and that they may consider donating. That is the right, socially acceptable answer. Yet not all appeals are successful and with limited funds available charity donors have to make a choice. Research has found that […]
Subconscious
Charity advertising must create emotional reactions in order to generate donations, this is an area of research where the vast majority of sources agree. However, it is less clear which emotion is the most effective stimulating supporters to give. For many years, it was thought that existential guilt is the only route to a donor’s […]
Subconscious
We have all become accustomed to emotive charity advertisements. However, recent research by Emotional Logic indicates factual adverts may stimulate the same if not higher emotional reactions in potential supporters than emotive messages. The explorative study, conducted as part of a company dissertation for Newcastle University, tested three TV advertisements of different cancer charities. One […]
