UX Research
AI is everywhere. But not everything that’s called “AI” actually is. From skincare to customer service bots, “AI-powered” has become the new marketing currency. Unfortunately, many brands use it without backing it up, leading to what experts now call AI-washing: overstating or misrepresenting the role of AI in a product or service to appear more […]
Subconscious
What are touchpoints and how can you use them to your advantage? In this day and age there are so many ways consumers can interact with your business or organisation and each one can be known as a touchpoint. For example, you have a new product launching and have put out a paid ad, a […]
Shopper Research
As you’re probably well aware within a business there are at least four factors to the marketing mix, with price being one of the most delicate factors. No matter if you’re a start-up or a massive franchise the Decoy effect should be present in your business and here’s why… Imagine you’re in the queue at […]
Social media
If you’re not getting the same attention as you once were from your customers, I wouldn’t worry about it. Consumers are more distracted than ever before. ‘I’m bored’ has been a very prevalent sentence over the past 3 years. Consumers have looked for ‘quick-fixes’ to pass their time during lockdowns. Methods include (but are definitely […]
Shopper Research
For Emotional Logic, it was an honour to be among the finalists for the MRS Awards 2021, the most prestigious awards within our industry. Annett Pecher, Director of Emotional Logic, comments: “We have been working with centre:mk for several years and have seen first-hand how adopting a research based strategic approach can transform business performance”. […]
Subconscious
What would the world be without colour? I really couldn’t image it, could you? The artist Pablo Picasso once said, “Colours, like features, follow the changes of emotions,” colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Social media
Imagine the coronavirus pandemic did not happen. Do you think your business would be where it is today? The likelihood is, consumers would still be slowly moving with their lives and purchasing the same products and services. However, COVID-19 has shown that consumers do not have the needs and wants they once did – there […]
Subconscious
Consumer habits are changing and so are their priorities – the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Shopper Research
Where do your beliefs and opinions come from? If you’re like most people, you feel like your actions are rational and logical, based on your many years of experience. However, in reality, each and every one of us are susceptible to a tricky problem known as confirmation bias. Our beliefs are often based on paying […]
Awareness
Media consumption has increased – Video on demand, digital video and social are the winners Being stuck at home it is no surprise that overall consumption of media has increased. The number of people who are watching TV has increased as has the time spent doing so – but this trend splits across different types […]
Emotions
In today’s western world, we are more distracted than ever before, but why? Attention. Think about what you do when you first wake up. Do you instantly grab your phone? Send a text message? Turn on the TV? How many brands have had an impact without you being aware? And how many do you remember? […]
Emotions
People don’t have to remember the advert for it to have an effect Whether or not people recall your advert is only one measure of success and does not give the full picture of ad effectiveness. When consumers process advertising, they convert the content of the advert into semantic packages to store in long-term memory. […]
Subconscious
Quirks 2020: How to get more attention in a world of dwindling attention spans, Wednesday 12th February 2020, 2.00 pm, Room 3 There are rumours that human attention spans are dwindling – consumers have more things to focus on than ever. So, it is good news that advertising works without consumers having to pay direct […]
Events
Emotional Logic has been delivering award-winning research solutions that go deeper than surface opinions for more than a decade. Building your strategy on Emotional Logic’s research solutions means a 44% stronger influence over sales. Or more impact with the same budget. We are able to expose what drives brand relationships, makes advertising work and motivates […]
