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Advertising webinar
75% of people who see your advertising will not remember it. Does this mean it has not worked? No. The majority of effects of advertising are influencing the unconscious mind of the consumer and that can happen whether or not the ad is consciously remembered. Behavioural Science helps you understand how consumers really react to your advertising and can help you increase ad effectiveness.
Adverts optimised with behavioural science are 4 times more persuasive, 3 times more engaging and 43% more memorable. By simply adding the right behavioural triggers, the same message with the same budget can achieve 35% more sales.
In this webinar we will show you how consumers really react to advertising and key behavioural principles that you can apply to your communication messages to convert more sales.
What you will learn:
- How advertising really works (rather than how we think it does)
- 3 Key things your communication must do
- Behavioural nudges you can build into your advertising
Presented by: Annett Pecher
Annett is Co-Founder of Emotional Logic, one of Britain’s fastest growing research agencies. Annett and her team apply Behavioural Economics to research design to deliver actionable insight with high commercial return. An approach that has won five research awards in the last 3 years.
She has 20 years’ experience delivering international research programmes for clients such as Jaguar Land Rover, Unilever and the British Heart Foundation.
Annett is passionate about uncovering the balance of emotion and logic that drives consumer decisions.
About Emotional Logic
Emotional Logic provides behavioural science-based consumer insight proven to deliver commercial results. Human beings switch seamlessly between unconscious, emotional gut reactions and logical step by step thinking. Traditional market research techniques only reveal part of the picture. Emotional Logic combines established market research techniques with tools from neuroscience and psychology to discover what really drives behaviour. Our unique approach has won multiple awards in the last 3 years and is proven to be twice as effective at predicting consumer behaviour than other techniques. In a decade of behavioural science-based research we have integrated over 30 tools into our tool box to deliver effective and reliable measurement for comms optimization, packaging design, purchase motivation, NPD and shopper insight.
The result for you is more power to influence consumer behaviour.
