Shopper Research
We are all creatures of habit and understanding consumer beliefs and behaviours are extremely important. In order to keep up with (and perhaps even influence) those changes, brands must deep dive to uncover the truth. The coronavirus pandemic has disrupted nearly every routine in day-to-day life. The extreme measures and duration of lockdowns and business […]
Shopper Research
Register now for your free sample of our Post COVID Consumer Report. The COVID-19 pandemic and months of living in lockdown have changed how consumers buy and use products and services. New evidence from UK, US and European consumer research reveals the psychological shifts that have occurred and their impact on short and long-term consumption […]
Shopper Research
With lockdown happening and shopping malls being closed, consumers have turned to supermarkets for their latest fashion trends. For the past year we’ve lived in the same clothes (or PJ’s…) and although fashion hasn’t been at the top of the priority list, consumers are starting to get bored of being in the same pieces – […]
Shopper Research
According to the Bank of England, a typical household in the UK spends over £2,500 each month. But in the run-up to Christmas, our spending habits change dramatically. Over the Christmas period, we buy A LOT more! Typically, the average household spends over £800 extra in December alone. The money spent on a lot more Christmas celebrations/going […]
