Shopper Research
Did you know that the majority of new products fail to find long-term success? Your products packaging has an important role to play whilst being on the shelf, not only for the company, but also their customers. For example, functions related to marketing, sales and brand awareness. In a study, 72% of customers “say that […]
Memory
A brand logo is the visual representation of a company or a brand and a crucial means to business and brand identity. According to Keller (2003), a logo is among the most powerful brands elements due to the impact on brand knowledge and consequently, brand equity. The brand logo is the main instrument to communicate […]
Subconscious
In recent years there has been a lot of discussion about low attention processing – increasing evidence suggests that advertising can work even if people don’t pay direct attention to it. In fact, some theories state advertising works better if people pay less attention. However, this is only partly true. When people don’t really pay […]
Memory
When we are conscious, we are constantly aware of our surroundings (even if we don’t think we are), nevertheless, there are only so many hours our cognitive functions will allow us to remain focused for. Particularly, during day-to-day activities we will often trade our attention for subsidized content – therefore, the more time spent giving […]
Subconscious
When we are exposed to so many advertisements in a day, it’s a wonder we manage to retain any of the information at all. And the way we do so can vary greatly. For example, some ads require us to think about the content of them. Others have no deep meaning but a catchy jingle. […]
