Shopper Research
It’s fair to say that the majority of all consumers have been converted to this new online way of life and are enjoying the hassle-free process of shopping online because of the pandemic. Although consumers had already bought online before, many haven’t – specifically the older generation. With online shopping, consumers believe it is more […]
Shopper Research
Christmas is just around the corner; the lights are shining and the community spirit is soaring. There really is no time like Christmas. With this being such a celebrated time of year, it can be noticed that 1 in 5 Brits began their Christmas shopping as early as July 2020. Here at Emotional Logic, we […]
Emotions
As the UK lockdown has been extended by at least 3 more weeks, we thought it would be a good idea to check how people are coping. Our survey of 1,000 UK adults [Source: Emotional Logic] reveals that 55% of the population are OK with the lockdown, only 13% are hating it and 32% are […]
Shopper Research
COVID-19 has brought a lot of uncertainty into our lives, and it has highlighted how important it is to make decisions quickly. Consumer behaviours are shifting dramatically, many retailers and manufacturers have already faced a huge hit which can be extremely damaging for some businesses. This applies particularly to retailers who are selling non-essential items, […]
Shopper Research
Consumer purchasing is what makes the world go around, people make purchases daily and many do not know the reason behind what drives them to make a decision, despite doing it every day. Understanding your consumer purchasing habits is the key to a successful marketing campaign as it allows you to truly know and connect […]
Retail
Higher income households spend almost three times more on recreation, culture, restaurants and hotels than those in lower income groups. The 50% highest earning households in the UK spend on average £165 per week on recreation, leisure, restaurants and hotels compared to £57 per week from households in the lowest 50% income brackets. This increase […]
