Shopper Research
It can be noticed that stand-out varies strongly by category and that it is affected by ‘Marketing Presence’ as well as ‘Design Quality’. One example is in 2009 Tropicana changed their packaging, and the rebranding actually caused a 20% dip in sales which estimated around a US$33 million loss. One of the key reasons that […]
Subconscious
In recent years there has been a lot of discussion about low attention processing – increasing evidence suggests that advertising can work even if people don’t pay direct attention to it. In fact, some theories state advertising works better if people pay less attention. However, this is only partly true. When people don’t really pay […]
Millennials
The adoption of video streaming services has shown no signs of slowing down in the last few years. With more players such as Disney and Apple soon to launch their own platforms to join the likes of established brands such as Netflix and Amazon Prime Video, it looks like streaming media are definitely here to […]
Sustainability
With the rising awareness among the population about the impact humans have on the planet, regarding the depletion of natural resources, plastic in the ocean, carbon dioxide in the air and the endangering of species, consumers are becoming increasingly concerned with their own environmental footprint. More and more they are considering the sustainability of their […]
Subconscious
Anchoring describes a process where a sound, image, touch, smell or taste becomes so strongly associated with a feeling or reaction they become automatic. You may have heard of Pavlov’s dogs. Every time Pavlov fed the dogs, he rang a bell. Over time the dogs associated the bell with eating food and soon they would […]
Retail
Net Promoter Score (NPS) is widely used by businesses as an indicator of customer relationships. The score measures how likely users are to recommend a product or service on an 11 point scale which is then converted into a score. The final score is heavily influenced by the proportion of customers who are Promoters (and […]
