Subconscious
The myth of the rational consumer We like to think of ourselves as rational beings – waltzing through life always making the wisest decisions for ourselves and others, buying products based on careful analysis of benefits and drawbacks, whether it’s a trivial, everyday purchase or a more involved, high value one. If a market researcher […]
Emotions
AI is currently a hot topic, increasingly used in many realms – including in Market research. There are many advantages to using AI, however, since its full impact has not been understood as of yet, there are some questions we should be asking before using AI to research consumer behaviour. Here are 5 of ours: […]
Subconscious
Is your brand too reliant on the conscious mind? Have you ever tried to remember what you bought the last time you went to the supermarket? And by this we mean every single item you put into your trolley and through the till at the end. And going even a bit further, how about all […]
Subconscious
Return on investment is a widely established metric in any business sector – why should market research be any different? Yet for a long time our industry seemed to be relatively exempt from scrutiny, but that’s changing as in recent years insight managers are being held increasingly accountable for their investments. This means that now […]
