Subconscious
What products make you stand out? The goal of any product is to meet the needs of the consumer. The greater the connection between the two, the better the chances of a successful and long-lasting product life. Crucially, brands should complete comprehensive research of their product concepts prior to launch. After all, up to 90% […]
Shopper Research
It can be noticed that stand-out varies strongly by category and that it is affected by ‘Marketing Presence’ as well as ‘Design Quality’. One example is in 2009 Tropicana changed their packaging, and the rebranding actually caused a 20% dip in sales which estimated around a US$33 million loss. One of the key reasons that […]
Shopper Research
Not to put you off straight away but… people have deep relationships with certain brands and the products that they sell. In most cases, consumers fall in love with one brand and will exclusively buy their products for years. Take iPhones for example, how many people do you know that will continuously upgrade to a […]
Subconscious
Consumer habits are changing and so are their priorities – the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Uncategorised
Consumers don’t make rational purchase decisions. Humans are programmed to conserve energy so when it comes to making purchase decisions we use shortcuts. We cannot possibly evaluate all the options – otherwise we would spend hours in the supermarket or store. These short cuts are often irrational and influence buying behaviour. If you know how […]
Pack Test
Why now is a good time to launch your new product Consumer habits have been upset. Many were on autopilot when buying – now the vast majority have shopped at different supermarkets, bought different brands and switched to online shopping. Our COVID-19 Tracker shows that 38% of consumers have discovered new brands during lockdown that […]
