Inspiration
Is your brand widely loved and admired or are consumers not quite feeling it? Maybe your brand operates in a category where consumers don’t show strong feelings. Brand love has been proven to be a key factor for driving sales and long term loyalty. But where does it come from and how can you build […]
Memory
The most influential psychologists are often thought to be males, for example, Sigmund Freud, B.F. Skinner, Jean Piaget, along with other theorists. Unfortunately, the involvement of female psychologists is often disregarded; despite having brought ground-breaking contributions to the field of psychology, women faced discrimination due to their gender. In the early 1900s women had many […]
Motivation
Karen Horney, also known as the gentle rebel of psychoanalysis, was a German psychoanalyst. In her later career, during the time of the Nazis, she left Germany and practised in the US. She is known for criticising the male dominated views on psychoanalysis at the time, including those of Freud, and contributed to many ideas […]
