Overview | Case Studies
95% of new products fail long-term
Using our Behavioural Science based tools results in new product launches with a significantly higher chance of long-term success.
How can I ensure I have a successful product launch?
Products and services developed with Behavioural Insight achieve higher sales targets. Our research has helped many clients develop long-term top sellers.
Will my new product sell?
We give you the tools to unhook those current habits and stimulate behavioural change to make more consumers choose your product or service.
All stages of the process
We can help you generate ideas, screen concepts and refine end products using the latest Behavioural Science principles.
2x
Faster adoption
36%
Higher propensity to buy
66%
Stronger brand connection
New Product Development with Emotional Logic delivers faster adoption, higher propensity to buy and stronger brand connection / implicit association.
Case Studies
Brief:
An FMCG brand was looking to increase their market share and grow the category they were operating in by activating new consumption situations. Emotional Logic was asked to screen, then test and refine a number of new product ideas for their potential to change consumer behaviour and activate growth for both the brand and the category.
New Insight:
Like many FMCG purchases this category was very habit driven with consumers reaching for 2-3 brands without really taking notice of new options. Our Motivation Deep Dive revealed what held existing behaviours in place and how to unhook those habits. We tested product concepts for appeal and ability to attract attention at point of purchase. This enabled the brand to develop a strong new product concept that will disrupt the category and create new consumption occasions.
Mondelez International
Revlon
Pringles
Flymo / McCullock Brands