Reason and emotion play a significant role in decision making. In order to influence people we have to understand both.

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What is on the top of everyone’s mind this month?

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Research by the Vatikan shows that men and women sin differently. Who would have thought it…

Seven Deadly Sins - The Gender Divide

A new book review looks at how irrationally people really behave:

Predictably Irrational by Dan Ariely