“ Reason and emotion play a significant role in decision making. In order to influence people we have to understand both. ”
Hot Topics
We have developed this site to give you the latest thinking and stimulate some new insights and ideas. To make it easier for you to find what you are looking for, here are the key topic areas:
A New Angle on Consumer Research
28 Types of Love - Emotions in Advertising.
Are you using the wrong model of consumer behaviour?
Book Review: Inside Her Pretty Little Head - Marketing to Women
Everyone is talking about: Lifestyle Segmentation
What is lifestyle segmentation and do I need it?
Meet the Cultured Traditionalist
Latest Thinking and Ideas
Read our Admap article on unconscious purchasing drivers.
Hidden Drivers of Behaviour
Research Beyond Reason
Getting in Touch with Economic Man’s Feelings
