Shopper Research
It’s fair to say that the majority of all consumers have been converted to this new online way of life and are enjoying the hassle-free process of shopping online because of the pandemic. Although consumers had already bought online before, many haven’t – specifically the older generation. With online shopping, consumers believe it is more […]
Shopper Research
In today’s blog we are going to be discussing the difference between standout and findability, so… What is findability and why is it important? When a piece of information is findable, it means it is easy to locate or identify – this applies to products on a shelf too. A brand’s chance of success can […]
Shopper Research
With online shopping looking like the most popular way to be purchasing Christmas presents, I wonder how early people are starting and which sites they will be using? The introduction of events such as Prime Day, Black Friday, and Cyber Monday means we spend more in October and November, as many shops have extended the […]
Shopper Research
Big events change what consumers value and how they buy. The 2008 recession dramatically altered buying behaviour and the COVID-19 lockdown is shaping future buying behaviour right now. Very often major events don’t create new trends, they simply speed up or galvanise existing behavioural changes. But which changes are temporary and which are here to […]
Shopper Research
Consumers are more and more likely to use reviews Electronic word of mouth communications are an increasingly important extension of traditional face-to-face WOM, widely regarded as one of the most influential factors impacting consumer behaviour. The propensity for people to read or write online reviews has been rapidly growing, as they make more and more […]
Shopper Research
Back in the 1950s, police in the city of Philadelphia used the term ‘Black Friday’ to describe the chaos on the day after Thanksgiving, when suburban shoppers and tourists flooded into the city before the big Army-Navy football game that was held on that Saturday every year. However, in the late 1980s, retailers somehow found […]
Subconscious
But smartphone shopping isn’t without its issues. One problem is translating the in-store shopping experience to an online environment. Clothing is a ‘high-involvement’ product that needs to be seen, tried on and touched to be evaluated (Workman, 2010). Touching clothes before purchasing has been shown to increase purchase intention (Peck & Shu, 2009). So, not […]
Shopper Research
A survey of 1,200 UK shoppers (Emotional Logic) revealed that almost half (48%) of 18-34 year olds believe that online shopping will substitute their offline shopping almost completely in the future. A similar percentage (47%) also agree that online shopping excites them more than shopping in a store. Across all age groups only 29% agree […]
