Shopper Research
UK consumers sent 300,000 tonnes of textiles to be burned or dumped in a landfill in 2018. The term fast-fashion has been in the public eye a lot over the years, but what does it mean? For us to be able to move past the fast-fashion phase and into a more sustainable industry, we need to know what we […]
Shopper Research
Throughout 2020 the fashion industry has suffered a major hit, with 43% of consumers saying they are less interested in buying things than before (Emotional Logic). This will have a greater impact on the global fashion industry on a whole, changing fashion, forever. Designers and brands need to be current and adapt to time, trends […]
Luxury
There is an evolution taking place concerning the perception and consumption of luxury in China. Luxury items are important in Chinese culture, as they are used as a method to impart one’s status to others. Status is a crucial element of the Chinese social structure; since it is the tool used to showcase one’s success […]
Retail
Several surveys have confirmed that Britons are the most active online shoppers in the world. 95% of the UK adult population have bought something online and 1 in 4 people make an online purchase once a week. There no longer is a typical online shopper. Rather than targeting a specific type of person, multi-channel retailers […]
