How to improve stand-out on your product

It can be noticed that stand-out varies strongly by category and that it is affected by โ€˜Marketing Presenceโ€™ as well as โ€˜Design Qualityโ€™. One example is in 2009 Tropicana changed their packaging, and the rebranding actually caused a 20% dip in sales which estimated around a US$33 million loss. One of the key reasons that […]