Overview | Case Studies
How can I change people's behaviour?
Behavioural change is difficult. We can help you understand what keeps people trapped in their unconscious habits by using Behavioural Science - so you can develop effective change strategies.
In order to change behaviour, we have to understand what drives it.
Emotional Logic’s Behavioural Change Model will help you break unconscious habits and create new behaviours.
Overcome confirmation bias
Consumers only see and hear what fits with their beliefs – simply screening out the rest. We can help you get more attention and get noticed.
Develop more powerful communication
Emotional Logic uncovers the beliefs that trap people in current behaviour patterns – and tells you how to change them.
30%
Improved brand perception
44%
Increase in repeat purchasing
2x
Faster adoption
Behavioural Change research developed with Emotional Logic delivers improved brand perception, increase in repeat purchasing and faster adoption.
Case Studies
Brief
A major health charity experienced problems converting awareness for the cause into support and donations. Although people saw it as a worthwhile cause, they were prioritising other charities. Emotional Logic was asked how the charity could get people to turn their positive intentions into action.
New Insight
Our Motivation Deep Dive technique revealed that consumers connected with the charity rationally but not emotionally. They understood the need but did not feel a connection with the cause. This was due to the imagery used in communication.
A revised brand image and new communication campaign generated double digit growth in fundraising income over several years.
Alzheimer’s Research UK
Manchester City Centre