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NYM Panel Terms and Privacy Notice

Terms of Panel Membership

Joining and Leaving the Panel

Joining the North York Moors Attraction Panel or the North York Moors Accommodation Panel is entirely voluntary and you can leave the panel at any time by clicking relevant unsubscribe links on the emails we send you or by emailing with UNSUBSCRIBE as the subject of the email. All requests to leave the panel must be made in writing via email or mail. If you send us an email we will confirm by return email that we have received your request. If you do not receive a confirmation we may not have received your email so please check this.

Statistical data

The Company may also use aggregate information and statistics (including from the data that you supply) for the purposes of monitoring the tourism activity of the North York Moors National Park and its influence area and may provide such aggregate information to third parties and/or the public. These statistics will not include information that can be used to identify any individual or a specific organisation unless you specified on your sign-up form that you wish to disclose this data.

Privacy Notice for Panel Members

This privacy notice applies only to personal data submitted to Emotional Logic Ltd for the purpose of the North York Moors Attraction Panel or the North York Moors Accommodation Panel.
Emotional Logic respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.
You can view this policy on our websites and our separate privacy notice which applies to clients and suppliers so that they understand what it is that we do with their personal data. You can view this by clicking here.
Please also use the Glossary at the end to understand the meaning of some of the terms used in this Privacy Notice.


Emotional Logic has been contracted by the North York Moors National Park Authority to manage their Accommodation Panel and Attractions Panel. Emotional Logic Limited is a company registered in England. Our registered address is Studio 18, the Kiln, Hoult’s Yard, Walker Road, Newcastle upon Tyne, NE6 1AB. Our company number is 06057985.
We are the data controller when we collect personal information (sometimes called personal data) from panel members.
We will not pass your personal data on to any third party unless required to do so by law or if you have given us separate written permission to do so. This may occur, for example, where you have asked us to provide personal data to a third party as part of a wider commercial project, but we will only do so under your express instructions.
We have appointed a data privacy manager who is responsible for overseeing questions in relation to this Privacy Notice. If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

Contact Details

Name of data privacy manager: Annett Pecher

Email address:

Postal address: Studio 18, the Kiln, Hoult’s Yard, Walker Road, Newcastle upon Tyne, NE6 1AB, United Kingdom

Telephone number: +44 (0) 191 265 3248

Inform Us of Changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third Party Links

Our websites may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and process different kinds of personal data about you which we have grouped together follows:

  • Identity Data includes first name, last name, job title and gender.
  • Contact Data includes business address (including home address if you conduct business from your home address), email address and telephone numbers.
  • Finance Data includes bank account and payment details (if you win the annual prize draw and supply payment details to us).
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website or email communication from us.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

The personal data we process differs depending upon our interactions with you and can be summarised as follows:
If you contact us by making an Enquiry (either via the Contact Us form on our website, via email or telephone) then we will record the contact details that you supply to us. We will contact you about the enquiry that you have made and send you information relevant to the nature of your enquiry.
If you are a Panel Member, then we need to keep your name and your contact details. We will contact you about the services you have asked us to provide and we may ask for your feedback shortly afterwards. If you win the prize draw and supply payment details then we will store and process those details.

Special Category Data

We do not anticipate that any special category data will be processed by us in our business relationship with you.


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.


Primarily, we collect and use your personal information for the legitimate interests of our business to manage the Attraction and Accommodation Panel on behalf of the North York Moors National Park Authority. When you join the panel or when we approach you to take part in the panel, we will collect some basic Identity, Contact and Technical Data about you.
The purpose of holding this data is so that we can communicate with you about the Accommodation and Attractions Panel and to collect your bookings and visitor data.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. We hold data processing records which demonstrate the lawful bases we rely upon to lawfully process your personal data. Please contact us if you need details about this.
All personal data collected from you is stored in line with current data protection legislation. We will only pass your personal data to third parties where required by law or where you have given us your written permission to do so.


We may have to share your personal data with the parties set out below for the purposes set out above. This will only occur in limited circumstances to the following:
• External Third Parties:

  • Service providers and agents who process data on our behalf e.g. internet service, software, back-up and platform providers, telecoms providers and those organisations we engage to help us send communications to you.
  • Professional advisers including lawyers, bankers, auditors and insurers based who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.
  • Partner agencies and software platforms (for example QuestionPro) who may complete all or part of the research process on our behalf.
  • Other third parties where you have given us your consent for us to do so (see below).

• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


The data that we collect from you may be transferred to, and stored at, a destination outside the UK and/or the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. If your personal data is transferred to, stored at, or otherwise processed in a country or territory outside the EEA, and that country or territory has not been recognised as providing an adequate level of data protection, we will put in place additional safeguards to protect your personal data. If you would like further information about this then please contact us.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


How Long Will You Use My Personal Data For?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Details of retention periods for different aspects of your personal data are available in our Data Retention Policy which you can request from us by contacting us.


Under certain circumstances, you have rights under data protection laws in relation to your personal data.

You have the right to:

Request Access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request Correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request Erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object To Processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request Restriction of Processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the Transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw Consent at Any Time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us.

No Fee Usually Required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What We May Need From You

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request, to speed up our response.

Time Limit Within Which To Respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or if you have made a number of requests. In this case, we will notify you and keep you updated.


We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
Any changes will be made available on this page.

This Privacy Notice was last updated on 25 February 2021.