Child Consumers
The number of hours children spend online has steadily increased in recent years. The average 5-15 year old spends 15 hours a week online and gaming is one of the top activities. In 2016 online overtook TV as top medium for 5-15 year olds. Brand owners are aware of this and have shifted more and […]
Retail
Children develop a progressively more sophisticated awareness of the purpose of TV ads as they grow. Children under 5 have little understanding; they will either say they do not know, or that advertisements are just to provide an opportune break between programmes. Some even think it is for the TV show characters to have a […]
Shopper Research
And the differences don’t stop with colour. In an analysis by ‘Boomerang Consultancy’, it was found that simply making a product pink is likely to add to the price of an item sold by online retailers. On average, there was a difference of 2-15% in the cost between pink and non-pink versions of the same […]
