Subconscious
Persona development is the cornerstone of human-centred design and marketing. Creating personas will help your team more easily understand the needs and expectations of your customers. Well-formed personas help you develop better products, services, communication and experiences for your customers and galvanise your team behind a common language within the organisation. But not all personas […]
Subconscious
In-store decisions are made quickly. Within the initial 3-5 seconds a shopper will have decided whether to pick up a product or move on. That doesn’t leave a lot of time for your brand to be noticed, especially in categories with many me-too products. Those few seconds are vital as shoppers scan aisles and use […]
UX Research
What is one of the first things you do when you are not sure of the answer to something? Me, I unlock my phone and ask Google. Usually, the answer is right there, in front of my face, within seconds. Your website is potentially the most powerful marketing tool at your disposal. What we mean […]
Subconscious
What would the world be without colour? I really couldn’t image it, could you? The artist Pablo Picasso once said, “Colours, like features, follow the changes of emotions,” colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Shopper Research
Not to put you off straight away but… people have deep relationships with certain brands and the products that they sell. In most cases, consumers fall in love with one brand and will exclusively buy their products for years. Take iPhones for example, how many people do you know that will continuously upgrade to a […]
Luxury
I’d be lying if I said I never considered a chocolate breakfast today… but the truth is, I don’t really know if I want one – strange right? Over the past month I’ve not eaten, chocolate, sweets, crisps or drank alcohol to raise money for the British Heart Foundation and I honestly feel amazing because […]
Memory
A brand logo is the visual representation of a company or a brand and a crucial means to business and brand identity. According to Keller (2003), a logo is among the most powerful brands elements due to the impact on brand knowledge and consequently, brand equity. The brand logo is the main instrument to communicate […]
Memory
When we are conscious, we are constantly aware of our surroundings (even if we don’t think we are), nevertheless, there are only so many hours our cognitive functions will allow us to remain focused for. Particularly, during day-to-day activities we will often trade our attention for subsidized content – therefore, the more time spent giving […]
Subconscious
Join us as we present our MRS Award winning case study with a holistic modern methodology that combines innovative survey techniques, eye tracking and behavioural economics thinking to reveal how reading a motor magazine influences the car buying process. An unmissable session for anyone who needs to understand how advertising really works. When budgets are […]
Social media
Students… what image comes to mind? It comes as no surprise the world has a certain negative perception of a student lifestyle – But what does this really mean? A lifestyle choice is a choice a person makes about how to live and behave, according to their attitudes, tastes, and values. However, according to Universities […]
