Shopper Research
For Emotional Logic, it was an honour to be among the finalists for the MRS Awards 2021, the most prestigious awards within our industry. Annett Pecher, Director of Emotional Logic, comments: “We have been working with centre:mk for several years and have seen first-hand how adopting a research based strategic approach can transform business performance”. […]
Subconscious
What would the world be without colour? I really couldn’t image it, could you? The artist Pablo Picasso once said, “Colours, like features, follow the changes of emotions,” colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Social media
Imagine the coronavirus pandemic did not happen. Do you think your business would be where it is today? The likelihood is, consumers would still be slowly moving with their lives and purchasing the same products and services. However, COVID-19 has shown that consumers do not have the needs and wants they once did – there […]
Travel
English Tourism Week is an annual celebration of English Tourism. And it appears to have come at the perfect time now that the Government’s roadmap is going ahead as planned. This event will kick-off the tourism season. This week-long celebration (22nd – 31st May, 2021), coordinated by VisitBritain, highlights the economic importance to local economies […]
Subconscious
Consumer habits are changing and so are their priorities – the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Shopper Research
Different types of shoppers have a different approach when it comes to spending time and money on clothing and other non-essential items. If you have a look around a brick-and-mortar store, you can easily identify the different types of shoppers around you. There are the loyalists, impulse shoppers, trend setters and those on a mission […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. Charity Webinar Charities have been hit by the COVID 19 pandemic. Major events, a large source of income for many charities, were cancelled. Footfall in town centres has dropped making recruitment and fundraising difficult. Now countries are facing economic recession. Listen to […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. Behavioural Insight Seminar The lockdown has dramatically shifted consumer’s relationship with food and drink. An increased focus on health and wellbeing is balanced against the urge for comfort eating. Consumers want to live more in harmony with the planet but at the […]
Shopper Research
Retail sales have taken a knock due to lockdown. 43% of consumers also say they are less interested in buying things than before (Emotional Logic), with clothing and footwear the hardest hit and most non-food categories going down. And while people are spending more on groceries (25%), alcoholic drink expenditure overall has remained the same […]
Travel
UK Holidays are the first port of call The government advises against non-essential travel abroad and plane travel is seen as the highest risk factor during a holiday (TI Media), so holidays abroad are less likely to be considered in the short term. 73% say their next holiday will be in the UK, a significant […]
Sustainability
On thing is clear – we are at a crossroads and consumer and shopping behaviour will change dramatically as a result of this crisis. Of course there will be economic impact, loss of jobs, loss of discretionary income – but there is also a change in consumer motivations and that will make this crisis have […]
Shopper Research
Big events change what consumers value and how they buy. The 2008 recession dramatically altered buying behaviour and the COVID-19 lockdown is shaping future buying behaviour right now. Very often major events don’t create new trends, they simply speed up or galvanise existing behavioural changes. But which changes are temporary and which are here to […]
Online shopping
What is online research? Online research can be defined as a research method that collects data via the internet. Traditional research techniques have taken a backseat over recent years and made room for these initiative methods. In comparison to traditional methods, online survey research has various benefits, for example, ease of access and is much […]
Millennials
One of the most important trends to have emerged in recent years has been consumers’ shift from owning goods to experiences. A study by Harris Group found that 72% of millennials would rather open their wallets based on experiences rather than on material items. Spend on holidays and leisure activities were least impacted by recent […]
Millennials
The adoption of video streaming services has shown no signs of slowing down in the last few years. With more players such as Disney and Apple soon to launch their own platforms to join the likes of established brands such as Netflix and Amazon Prime Video, it looks like streaming media are definitely here to […]
Sustainability
With the rising awareness among the population about the impact humans have on the planet, regarding the depletion of natural resources, plastic in the ocean, carbon dioxide in the air and the endangering of species, consumers are becoming increasingly concerned with their own environmental footprint. More and more they are considering the sustainability of their […]
Shopper Research
Consumers are more and more likely to use reviews Electronic word of mouth communications are an increasingly important extension of traditional face-to-face WOM, widely regarded as one of the most influential factors impacting consumer behaviour. The propensity for people to read or write online reviews has been rapidly growing, as they make more and more […]
Shopper Research
When credit cards replaced cash as the most common payment method behavioural economists recognised that people were spending more. They argued that payments with cash had been inducing a psychological pain, associated with the visibility of the physical reduction of money in the wallet. Credit cards on the other hand were associated with ease and […]
