Travel
Travel planning doesn’t look the way it used to. There are more tools involved, more options to choose from, and more ways for people to approach a trip. But what’s more noticeable is how decisions are taking shape along the way. Across the UK, a few patterns are starting to show up consistently. They don’t […]
Travel
Unlocking Traveller Behaviour with Emotional Insights The travel industry is evolving rapidly, and 2025 is shaping up to be a year of major shifts in traveller behaviour. With growing demand for authentic experiences, AI-driven personalisation, and deeper emotional connections, tourism brands must understand not just where people want to go—but why. A recent BBC article […]
Travel
English Tourism Week is an annual celebration of English Tourism. And it appears to have come at the perfect time now that the Government’s roadmap is going ahead as planned. This event will kick-off the tourism season. This week-long celebration (22nd – 31st May, 2021), coordinated by VisitBritain, highlights the economic importance to local economies […]
Travel
Discover National Parks Fortnight has come at the perfect time… You’re officially allowed to take a day trip. Back in early January, England went back into a strict national lockdown – which meant only leaving the house for exercise as well as buying essentials such as food. The official rules stated ‘outdoor exercise should be […]
Travel
The tourism industry has been helpless throughout the coronavirus pandemic. The industry that brought us closer together by making travel and tourism easy and affordable is useless: in comparison to a virus that demands us to shelter in one place. Seeing how coronavirus has affected tourism is difficult, as the data changes as quickly as […]
Travel
Happy World Tourism Day! On the 27th of September every year, the world celebrates the World Tourism Day – this was established by the UN World Tourism Organization (UNWTO). The overall aim of World Tourism Day is to raise awareness that tourism is key to the international community and to show how it affects several […]
Travel
UK Holidays are the first port of call The government advises against non-essential travel abroad and plane travel is seen as the highest risk factor during a holiday (TI Media), so holidays abroad are less likely to be considered in the short term. 73% say their next holiday will be in the UK, a significant […]
Travel
UK Tourism – What will the season bring? From 4th of July accommodation providers, restaurants and museums are opening their doors across England. This is good news for the tourism sector and hopefully operators can salvage some of the 2020 season. Here we look at some key questions and we have 5 key tips on […]
