Shopper Research
Apart from the COVID-19 pandemic being one of the biggest health crises, it has also shifted consumer habits. As consumers have chopped and changed their old habits with new, businesses have wondered whether these changes would be fleeting or permanent… Before the outbreak of COVID-19, consumers were already shifting toward a digital and cashless society. […]
Shopper Research
For Emotional Logic, it was an honour to be among the finalists for the MRS Awards 2021, the most prestigious awards within our industry. Annett Pecher, Director of Emotional Logic, comments: “We have been working with centre:mk for several years and have seen first-hand how adopting a research based strategic approach can transform business performance”. […]
Shopper Research
Christmas is just around the corner; the lights are shining and the community spirit is soaring. There really is no time like Christmas. With this being such a celebrated time of year, it can be noticed that 1 in 5 Brits began their Christmas shopping as early as July 2020. Here at Emotional Logic, we […]
Subconscious
What would the world be without colour? I really couldn’t image it, could you? The artist Pablo Picasso once said, “Colours, like features, follow the changes of emotions,” colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Shopper Research
It can be noticed that stand-out varies strongly by category and that it is affected by ‘Marketing Presence’ as well as ‘Design Quality’. One example is in 2009 Tropicana changed their packaging, and the rebranding actually caused a 20% dip in sales which estimated around a US$33 million loss. One of the key reasons that […]
Shopper Research
In today’s blog we are going to be discussing the difference between standout and findability, so… What is findability and why is it important? When a piece of information is findable, it means it is easy to locate or identify – this applies to products on a shelf too. A brand’s chance of success can […]
Shopper Research
Did you know that 27.6% of the 7.74 billion people in the world are now digital buyers? That means that, more than one out of every four people is an online shopper. Crazy, isn’t it? Now more than ever it’s important that you are prepared for the rise of eCommerce. Each year there has been […]
Shopper Research
Not to put you off straight away but… people have deep relationships with certain brands and the products that they sell. In most cases, consumers fall in love with one brand and will exclusively buy their products for years. Take iPhones for example, how many people do you know that will continuously upgrade to a […]
Subconscious
Consumer habits are changing and so are their priorities – the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Shopper Research
Did you know that the majority of new products fail to find long-term success? Your products packaging has an important role to play whilst being on the shelf, not only for the company, but also their customers. For example, functions related to marketing, sales and brand awareness. In a study, 72% of customers “say that […]
Shopper Research
Different types of shoppers have a different approach when it comes to spending time and money on clothing and other non-essential items. If you have a look around a brick-and-mortar store, you can easily identify the different types of shoppers around you. There are the loyalists, impulse shoppers, trend setters and those on a mission […]
Uncategorised
Consumers want more. As consumers begin to say their piece on single-use plastic, it came to everyone’s attention that consumers want plastic gone. Plastic packaging is used for everyday products – from food and drinks to personal care items – which is a large part of the problem. And opinions are changing. People are starting […]
Shopper Research
COVID-19 has brought a lot of uncertainty into our lives, and it has highlighted how important it is to make decisions quickly. Consumer behaviours are shifting dramatically, many retailers and manufacturers have already faced a huge hit which can be extremely damaging for some businesses. This applies particularly to retailers who are selling non-essential items, […]
Shopper Research
As a business, encouraging customers to make an impulse purchase is a tried-and-true way to increase average purchase spend. It is an important chance for you to increase turnover, and according to invespcro.com, 8 out of 10 impulse purchases are made in a brick-and-mortar store. With the growth of e-commerce, consumers have a 24/7 ease […]
Shopper Research
Consumer purchasing is what makes the world go around, people make purchases daily and many do not know the reason behind what drives them to make a decision, despite doing it every day. Understanding your consumer purchasing habits is the key to a successful marketing campaign as it allows you to truly know and connect […]
Shopper Research
Emotional Logic was established to combat the lack of market research techniques that didn’t explain how people really behave, how they relate to brands, products, services and advertising. The main focus was on what people thought and not enough on how they feel. Therefore, we embarked on a mission to deliver better research – we […]
