Shopper Research
Not to put you off straight away but… people have deep relationships with certain brands and the products that they sell. In most cases, consumers fall in love with one brand and will exclusively buy their products for years. Take iPhones for example, how many people do you know that will continuously upgrade to a […]
Subconscious
Consumer habits are changing and so are their priorities – the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Uncategorised
Consumers don’t make rational purchase decisions. Humans are programmed to conserve energy so when it comes to making purchase decisions we use shortcuts. We cannot possibly evaluate all the options – otherwise we would spend hours in the supermarket or store. These short cuts are often irrational and influence buying behaviour. If you know how […]
Pack Test
Why now is a good time to launch your new product Consumer habits have been upset. Many were on autopilot when buying – now the vast majority have shopped at different supermarkets, bought different brands and switched to online shopping. Our COVID-19 Tracker shows that 38% of consumers have discovered new brands during lockdown that […]
Shopper Research
The way we shop, seek entertainment and live is undergoing rapid change. Consumer lifestyles are more diverse than ever – there is no longer one size fits all approach. When deciding to bring a new product to the market it can be very complex, knowing that around 95% of most new products aren’t successful within […]
Pack Test
The majority of new products fail to find long-term success. So, what will ensure your new innovations will make it past that important 12 months mark? For a new product to find success, it requires consumers to change their current behaviours. Consumers are often intrigued to try a new product – however, for long-term success […]
