Uncategorised
Department stores have been around since the 19th century and were once the place to be on many High Streets, however, these days shoppers are looking elsewhere for their purchases. Around two years ago, House of Fraser had announced the closure of 31 shops, affecting 6,000 jobs (as part of a rescue deal), while in […]
Millennials
One of the most important trends to have emerged in recent years has been consumers’ shift from owning goods to experiences. A study by Harris Group found that 72% of millennials would rather open their wallets based on experiences rather than on material items. Spend on holidays and leisure activities were least impacted by recent […]
Social media
Some encouraging statistics from Experiential Marketing News show that 98% of consumers feel more inclined to purchase after attending a retailer’s event. 80% of attendees say that live demonstrations and free samples significantly help define their purchasing decision. Finally, 72% of consumers say friends’ social media posts about branded experiences make them more likely to […]
Shopper Research
In the past, consumer’s identities were heavily influenced by ownership of goods. The home, the furniture, the wardrobe all told a story about someone’s identity. However, more and more consumers are spending less of their money on buying stuff and more on having experiences. Whilst spend on fashion and consumer goods is declining or growing […]
Shopper Research
Overstimulation is a key issue in today’s world. Too many products, brands, channels of content are available – it is easy to get lost. Because of this, products and services that simplify consumer’s lives will become increasingly popular. Minimalism has long been a trend in Japan – where consumers strip their homes of all clutter […]
