ad testing | Emotional Logic

Consumer paying attention

Ad testing 25/05/22

Are your consumers paying attention when they’re zoned out?

Ad testing 17/09/19

ATTENTION: the Metric that Matters

Ad testing 06/03/17

Psychophysiological tools help optimise charity appeals

Ad testing 13/02/17

Is guilt the only way to a charity donors heart?

Ad testing 17/01/17

Factual charity adverts stimulate strong emotional reactions

Ad testing 23/10/15

Sex doesn’t sell. It makes you forget the product.