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The Behavioural Edit
Ad testing
25/05/22
Are your consumers paying attention when they’re zoned out?
Ad testing
17/09/19
ATTENTION: the Metric that Matters
Ad testing
06/03/17
Psychophysiological tools help optimise charity appeals
Ad testing
13/02/17
Is guilt the only way to a charity donors heart?
Ad testing
17/01/17
Factual charity adverts stimulate strong emotional reactions
Ad testing
23/10/15
Sex doesn’t sell. It makes you forget the product.