Subconscious
In consumer research, it is often easy to forget the human beings behind the data, each with their own stories – including their fears, their motivations and their emotions. Closeness to the customer ensures the individual feels valued and heard – the person does not feel like just another number, neither that they are there […]
Subconscious
What products make you stand out? The goal of any product is to meet the needs of the consumer. The greater the connection between the two, the better the chances of a successful and long-lasting product life. Crucially, brands should complete comprehensive research of their product concepts prior to launch. After all, up to 90% […]
Emotions
AI is currently a hot topic, increasingly used in many realms – including in Market research. There are many advantages to using AI, however, since its full impact has not been understood as of yet, there are some questions we should be asking before using AI to research consumer behaviour. Here are 5 of ours: […]
UX Research
Did you know that web users are only consciously aware of 30% of the browsing process. It is the unconscious mind, system 1 reactions, that is actually in charge of the majority of the browsing process. Is your current user experience research measuring this? Traditional moderated user experience research may miss up to 70% of […]
Subconscious
Persona development is the cornerstone of human-centred design and marketing. Creating personas will help your team more easily understand the needs and expectations of your customers. Well-formed personas help you develop better products, services, communication and experiences for your customers and galvanise your team behind a common language within the organisation. But not all personas […]
UX Research
What is one of the first things you do when you are not sure of the answer to something? Me, I unlock my phone and ask Google. Usually, the answer is right there, in front of my face, within seconds. Your website is potentially the most powerful marketing tool at your disposal. What we mean […]
Shopper Research
It’s fair to say that the majority of all consumers have been converted to this new online way of life and are enjoying the hassle-free process of shopping online because of the pandemic. Although consumers had already bought online before, many haven’t – specifically the older generation. With online shopping, consumers believe it is more […]
