Shopper Research
Christmas is just around the corner; the lights are shining and the community spirit is soaring. There really is no time like Christmas. With this being such a celebrated time of year, it can be noticed that 1 in 5 Brits began their Christmas shopping as early as July 2020. Here at Emotional Logic, we […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. An essential session for retailers, destinations and hospitality venues. Diane Wehrle, Marketing and Insights Director, Spring Board and Annett Pecher, Director, Emotional Logic provide an overview of the retail destination landscape over the past few weeks of reopening and provide a forecast […]
Marketing Strategy
Consumer behaviour is changing due to the pandemic. Attitudes and values are shifting and this has a strong effect on buying behaviour (Please see our Trends Report for more details). There are three key trends in behaviour that will continue even after the crisis eases and brands are already using them to help reposition and […]
Awareness
Media consumption has increased – Video on demand, digital video and social are the winners Being stuck at home it is no surprise that overall consumption of media has increased. The number of people who are watching TV has increased as has the time spent doing so – but this trend splits across different types […]
Travel
UK Holidays are the first port of call The government advises against non-essential travel abroad and plane travel is seen as the highest risk factor during a holiday (TI Media), so holidays abroad are less likely to be considered in the short term. 73% say their next holiday will be in the UK, a significant […]
Subconscious
Increase in social media Whilst in its infancy social media was primarily used to connect with friends and family; however, it has had a significant, and broader, impact on our lives in recent years. Nearly every aspect of our daily lives is linked to social media; and in the UK specifically, there are now 39 […]
