Subconscious
What products make you stand out? The goal of any product is to meet the needs of the consumer. The greater the connection between the two, the better the chances of a successful and long-lasting product life. Crucially, brands should complete comprehensive research of their product concepts prior to launch. After all, up to 90% […]
Emotions
AI is currently a hot topic, increasingly used in many realms – including in Market research. There are many advantages to using AI, however, since its full impact has not been understood as of yet, there are some questions we should be asking before using AI to research consumer behaviour. Here are 5 of ours: […]
Subconscious
Is your brand too reliant on the conscious mind? Have you ever tried to remember what you bought the last time you went to the supermarket? And by this we mean every single item you put into your trolley and through the till at the end. And going even a bit further, how about all […]
UX Research
Did you know that web users are only consciously aware of 30% of the browsing process. It is the unconscious mind, system 1 reactions, that is actually in charge of the majority of the browsing process. Is your current user experience research measuring this? Traditional moderated user experience research may miss up to 70% of […]
UX Research
What is one of the first things you do when you are not sure of the answer to something? Me, I unlock my phone and ask Google. Usually, the answer is right there, in front of my face, within seconds. Your website is potentially the most powerful marketing tool at your disposal. What we mean […]
Social media
If you’re not getting the same attention as you once were from your customers, I wouldn’t worry about it. Consumers are more distracted than ever before. ‘I’m bored’ has been a very prevalent sentence over the past 3 years. Consumers have looked for ‘quick-fixes’ to pass their time during lockdowns. Methods include (but are definitely […]
