The Effects of Shopping on a Smart Phone

But smartphone shopping isn’t without its issues. One problem is translating the in-store shopping experience to an online environment. Clothing is a β€˜high-involvement’ product that needs to be seen, tried on and touched to be evaluated (Workman, 2010). Touching clothes before purchasing has been shown to increase purchase intention (Peck & Shu, 2009). So, not […]