Subconscious
What would the world be without colour? I really couldn’t image it, could you? The artist Pablo Picasso once said, “Colours, like features, follow the changes of emotions,” colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Social media
Imagine the coronavirus pandemic did not happen. Do you think your business would be where it is today? The likelihood is, consumers would still be slowly moving with their lives and purchasing the same products and services. However, COVID-19 has shown that consumers do not have the needs and wants they once did – there […]
Subconscious
When we are exposed to so many advertisements in a day, it’s a wonder we manage to retain any of the information at all. And the way we do so can vary greatly. For example, some ads require us to think about the content of them. Others have no deep meaning but a catchy jingle. […]
Retail
It’s coming up to the most wonderful time of the year and the big retailers are doing all they can to make their Christmas ads stand out from the rest. The unveiling of the array of festive retail ads has become a modern tradition. So much so, we even have rumours, release dates and teasers. […]
