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Shoppers don’t make rational decisions. Our shopping behaviour is emotionally driven, dominated by shortcuts, brand biases and habits we are not even aware of.
Understanding those irrational System 1 reactions can help you significantly increase the effectiveness of your packaging.
Emotional Logic has been delivering advanced shopper research across product categories and markets for over a decade and discovered how people really shop rather than how they think they shop.
In this webinar we will show you how people really shop and key behavioural principles that you can apply to your packaging design to convert more shoppers.
What you will learn:
- How people really shop vs how they think they shop
- 3 Key things your pack must do
- Behavioural nudges you can build into your packaging
Presented by: Annett Pecher
Annett is Co-Founder of Emotional Logic, one of Britain’s fastest growing research agencies. Annett and her team apply Behavioural Economics to research design to deliver actionable insight with high commercial return. An approach that has won five research awards in the last 3 years.
She has 20 years’ experience delivering international research programmes for clients such as Jaguar Land Rover, Unilever and the British Heart Foundation.
Annett is passionate about uncovering the balance of emotion and logic that drives consumer decisions.
About Emotional Logic
Emotional Logic provides behavioural science-based consumer insight proven to deliver commercial results. Human beings switch seamlessly between unconscious, emotional gut reactions and logical step by step thinking. Traditional market research techniques only reveal part of the picture. Emotional Logic combines established market research techniques with tools from neuroscience and psychology to discover what really drives behaviour. Our unique approach has won multiple awards in the last 3 years and is proven to be twice as effective at predicting consumer behaviour than other techniques. In a decade of behavioural science-based research we have integrated over 30 tools into our tool box to deliver effective and reliable measurement for comms optimization, packaging design, purchase motivation, NPD and shopper insight.
The result for you is more power to influence consumer behaviour.
For more insights. Watch now.