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Charities have been hit by the COVID 19 pandemic. Major events, a large source of income for many charities, were cancelled. Footfall in town centres has dropped making recruitment and fundraising difficult. Now countries are facing economic recession.
Listen to Behavioural Experts Emotional Logic during this free webinar to find out how consumers feel about charitable giving now, how charities can adjust to the new normal and learn from some charities who developed innovative new ways to raise support.
Annett Pecher is Director of Emotional Logic and a leading Consumer Behaviour Expert with more than 15 years’ experience. She has been leading major international research projects using cutting edge methodologies including neuro science and psychology for brands such as Unilever, Mondelez and Kellogg’s. Annett has developed several award-winning research methods that allow Emotional Logic’s clients to identify emerging consumer behaviour early and support NPD programmes with agile and reliable testing.
What you will learn
- Are consumers still supportive of charities – even in recession?
- How will the recession impact on charities?
- Key tips to help your charity survive
- Ideas and case studies of innovative ways to raise funds now