Emotional Logic https://validator.w3.org/feed/docs/rss2.html Careers Team & Culture Emotional Logic Academy My Case Studies Customer Experience (CX) & Loyalty Shopper & Retail Behaviour Stakeholder & Employee Decisions Customer & Market Understanding Digital Customer Journeys (UX) Behaviour Change Innovation, Product & Packaging Solutions From Emotional Logic Increase Customer Loyalty & Retention Drive Behaviour Change Identify New Growth Opportunities Increase Employee & Stakeholder Engagement Create Communications That Influence Behaviour Develop Successful Products Improve Customer Journeys & User Experience Create Packaging That Drives Purchase Problems Emotional Logic Solves Homepage What is Behavioural Science Insights From Emotional Logic Privacy Notice for Research Privacy Notice Turning Tenant Feedback Into Action Brand & Communications Sex doesn’t sell. It makes you forget the product. Fashionistas embrace online shopping Emotion measurement – learning from our ancestors Online fashion shopping boom Emotional Logic shortlisted for MRS award Infographic Understanding the Unconscious Mind of Consumers Test the subconscious power of your brand The challenges of measuring compassion Why Net Promoter Scores should be used with caution Make your brand more effective with anchoring Black Friday sales estimated to improve on 2015 levels Why most Christmas shoppers will still be hitting the stores When and why shoppers prefer online Is virtual reality the way forward for market research? The new Chinese luxury customer Factual charity adverts stimulate strong emotional reactions World Consumer Trends*: Don’t make me wait World Consumer Trends*: Yearning for a simpler life Is guilt the only way to a charity donors heart? World Consumer Trends*: From Owning to Experiencing Psychophysiological tools help optimise charity appeals