Overview

Are you maximising your sales in store?

Now more than ever feedback from your shoppers is critical. Buying behaviour and attitudes are shifting rapidly, new loyalties develop and online shopping is at an all time high. Our contact-free solution can help you measure customer flows, get shopper feedback and optimise in-store displays. Understand how your customers are reacting to the new situation and your changed in-store environment to maximise sales you can achieve.

Consumers don’t know why they buy

Over 90% of the factors that influence shoppers in-store are processed on a subconscious level. Shoppers see, react and make snap decisions within seconds – and the majority of this is not stored in memory. This means simply asking their opinions only uncovers a small amount of insight into how the buying process actually works. Our MRS award recognised Point of Purchase Optimiser detects and quantifies those factors, enabling you to maximise engagement and sales conversion in-store.

Adapt your research approach to the new ‘normal’

Intercept interviews, shopper observation and in-store display research are putting customers and researchers at risk. Emotional Logic has tried and tested a fully contact free shopper research suite that can help you: get customer service feedback, understand changes in shopper profiles, optimise in-store displays, manage footfall flows and measure KPI. We use a combination of online and smartphone technology to keep you in touch with changing customer needs.

Increase sales conversion by up to 200%

Activating unconscious drivers in-store increases sales conversation by up to 200%. This solution works in any retail or leisure environment, and being a global agency, we can help you realise shopper research in more than 30 markets world-wide.

Don’t rely on what consumers say they want, find out what really works.

 

 

Fully contact-free research solution

Measures conscious and subconscious factors

Award-winning behavioural approach

 

Don’t ask consumers what they want, make your product their new habit. Book your free demo now.

Case Study

Brief:

A cosmetics brand was facing increased competitive pressures and was looking to completely overhaul their in-store fixtures. Emotional Logic was their research partner to help maximise the attention, engagement and sales conversion the new fixture could achieve.

New Insight:

Impulse is not rational. To tap into more impulse purchasing we have to activate implicit reactions in shoppers. Our methodology quantified exactly which colours, shapes, images and design elements attract attention and engage shoppers. Cross referencing this data with product purchase conversion we were able to recommend 25 fixture design principles that would maximise not only attention but also sales. The resulting new fixture rollout resulted in significant sales increases for the brand.

Tools

Our methodology combines

In-moment feedback

Collect feedback when and where it matters with mobile, fully remote survey solutions.

Footfall flows

Identify how shoppers navigate your environment, discover hotspots and increase impulse purchasing.

Online Eye-tracking

Reveals what captures shoppers’ attention and what triggers shelf or display engagement.

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