Quirks Virtual Event 2020 – October 27-28

Emotional Logic: How to use behavioral insight to convert more shoppers

As footfall in shopping destinations is dwindling and consumers are limiting their time in supermarkets, converting shoppers is becoming even more important. Online shopping is at an all-time high but some retailers are still faced with abandoned carts and low conversion. Whether on or offline, converting more shoppers is critical.

Over 90% of the factors that influence shoppers are processed on a subconscious level. Shoppers see, react and make snap decisions within seconds – and the majority of this is not stored in memory. This is why more and more brands are turning to behavioral insight.

Emotional Logic is an award-winning provider of behavioral science-based research proven to deliver bottom-line results. In this session we will draw on case studies from FMCG and non-food shopping to demonstrate how consumers really shop and the benefits that behavioral insight brings to converting shoppers in store and online.

Join us for this exciting session.

Meet us at

Quirks 2020 Virtual Event

At Quirks 2020 Virtual Event you can discover the latest research tools and thinking from leading clients and agencies. Join us for two days of exciting sessions – and get tooled up for recovery 2021.

Registration is free to client side attendees and we would love to see you there!

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As researchers we not only want to understand and identify the new emerging shopper types and their attitudes which are shaping the world, but also how this happens. We have asked consumers both in the UK and US and put together a free report for brands which reveals the psychological shifts that have occurred. Privacy policy.