Overview
Quirks Virtual Event 2020 – October 27-28
Emotional Logic: How to use behavioral insight to convert more shoppers
As footfall in shopping destinations is dwindling and consumers are limiting their time in supermarkets, converting shoppers is becoming even more important. Online shopping is at an all-time high but some retailers are still faced with abandoned carts and low conversion. Whether on or offline, converting more shoppers is critical.
Over 90% of the factors that influence shoppers are processed on a subconscious level. Shoppers see, react and make snap decisions within seconds – and the majority of this is not stored in memory. This is why more and more brands are turning to behavioral insight.
Emotional Logic is an award-winning provider of behavioral science-based research proven to deliver bottom-line results. In this session we will draw on case studies from FMCG and non-food shopping to demonstrate how consumers really shop and the benefits that behavioral insight brings to converting shoppers in store and online.
Join us for this exciting session.
- 0 %
- More Attention
- 0 %
- Higher Engagement
- 0 %
- More Sales Impact
Head and Heart
Emotional Logic offers the easiest way to integrate System 1 research into your insight portfolio in a way that works.
System 1 is the buzzword of the research world. After years of measuring mostly system 2 thinking we now have an array of new techniques to help us measure System 1. The problem is – often those system 1 reactions are measured in isolation. Truth is: Human beings switch seamlessly between unconscious gut reactions of System 1 and logical step by step thinking of System 2. This is why Emotional Logic’s prize-winning research process measures the interplay of both modes of thinking.
Because we measure people’s attitudes and reactions in a holistic way, considering both rational thought and unconscious gut reactions, our insight gets you closer to real behaviour.
Building your strategy on Emotional Logic research solutions means a 44% stronger influence over sales. Or more impact with the same budget.
Getting you closer to how people really make decisions.
Meet us at
Quirks 2020 Virtual Event
At Quirks 2020 Virtual Event you can discover the latest research tools and thinking from leading clients and agencies. Join us for two days of exciting sessions – and get tooled up for recovery 2021.
Registration is free to client side attendees and we would love to see you there!
