Overview

Our session at  Quirks London 2020 focused on ‘How to get more ad attention in a world of dwindling attention spans’

Due to the use of digital media, the way consumers are paying attention is changing. Audiences are paying attention in shorter bursts and are getting quicker at extracting the meaning of content. Attention is fluid and constantly shifting to find content worth paying attention to. Understanding how your content and advertising is attracting and holding attention is now more important than ever.

Downloads

If you would like to download the presentation deck – please follow this link.

If you would like a free demo or chat about how we can help you maximise the implicit power of your ads and content – please get in touch.

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POST COVID-19 CONSUMER REPORT

As researchers we not only want to understand and identify the new emerging shopper types and their attitudes which are shaping the world, but also how this happens. We have asked consumers both in the UK and US and put together a free report for brands which reveals the psychological shifts that have occurred. Privacy policy.