Overview
We have been delivering award-winning research solutions that go deeper than surface opinions for more than a decade.
Our solutions reveal what drives brand relationships, makes advertising work and motivates people to act.
Emotional Logic was established in 2007 by Annett Pecher and Helen Powell with the goal to enable clients to understand consumer behaviour more deeply. As a company we embarked on a mission to deliver better research – we learned how emotions are researched in other fields such as psychology, neuroscience, coaching and developed a set of unique new research tools. Tools that use the latest thinking but deliver practical and affordable solutions for brands, retailers, charities, destinations and the public sector.
As one of the pioneers of Behavioural Science-based consumer research we have unrivalled experience across categories, markets and applications.
We can help you get better insight from your research budget.
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Head and Heart
Emotional Logic offers the easiest way to integrate System 1 research into your insight portfolio in a way that works.
Human beings switch seamlessly between two different types of thinking: unconscious gut reactions (called System 1) and logical step by step thinking (called System 2).
System 1 thinking is one of the is the buzzwords of the research world. After years of measuring mostly system 2 thinking we now have an array of new techniques to help us measure System 1. The problem is that often those System 1 reactions are measured in isolation. Emotional Logic’s award-winning research process measures the interplay of both modes of thinking, giving a more realistic representation of how people really make decisions.
Because we measure people’s attitudes and reactions in a holistic way, considering both rational thought and unconscious gut reactions, our insight gets you closer to real behaviour.
Building your strategy on Emotional Logic research solutions means a 44% stronger influence over sales. Or more impact with the same budget.
Getting you closer to real consumer behaviour.
Get Results Not Jargon
We help you apply cutting edge tools in a practical and affordable way to deliver actionable insight.
Eye tracking, fMRI, implicit testing – a plethora of techniques are available to measure subconscious reactions. But which work? How are they best applied?
Benefit from our expertise as we have tested over 40 different techniques across categories and countries to identify which techniques are fit for purpose. Our integrated approach gives you the best of both worlds – cutting edge techniques applied expertly so they deliver actionable insight in an affordable way.
