Emotional Logic fuels brand growth

It is widely accepted that consumer behaviour is driven by emotions. Rationalisation does play a role but research has evidenced that it is emotions that drive the decision making process. From big decisions - such as which car to buy - to small everyday choices, emotions allow us to choose things that are in line with our values, needs and self-perception.

Brands therefore must understand, stimulate and own the emotional reactions they cause so they can influence the consumer decision in their favour.

It is critical for a brand’s success that it triggers the emotions that are relevant to the product category and stimulates the desired reaction from the consumer.

Emotional Logic is a consumer insight specialist helping clients to identify which emotions and motivations truly drive their product category to enable the development of more effective strategies and so more successful brands

Emotional Logic’s tools have been adapted from techniques used in psychology and coaching and are designed to make unconscious beliefs, decisions and behaviour patterns conscious- so that they can be detected and evaluated. We offer a range of qualitative and quantitative techniques within our portfolio and compile tailor-made research methodologies depending on the client brief and the research objectives.

So what will my brand gain from all this?

We will enable your brand to turn customers’ unconscious processes into conscious actions. This means more sales, more market share, accessing market potential and a consistent brand that can operate effectively across culturally diverse markets.

Find out more here:

Detailed information about our research approach

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