Increase shopper spend in and out of the recession

Better consumer targeting is one key route to increasing the efficiency of your marketing budget. Impact is a lifestyle segmentation system for UK shoppers, which is already applied at over 20 major UK shopping destinations. Independent research has now shown that shopper spend per visit has significantly increased in centres applying the segmentation over centres who don't.

The Impact system offers a number of major benefits to shopping destinations:

• Increase Shopper Spend even during the recession
• Growth in number of shoppers in any trading environment
• Value on the ground – in terms of deliverables (average spend, footfall, conversion)
• Enable effective evidence based decision making
• Avoid Unnecessary Centre Investments
• Attract Desirable Retailers to the Scheme
• Make Savings on your Marketing Budget without losing performance

The system is based on a robust methodology and easy to apply to any shopping destination.

For more information on the Impact segmentation model or shopper research in general Email us now