Read all about it
Being an innovative and creative business we spend a lot of time reading (in our spare time) about the latest tools and techniques – not just within consumer insight but also psychology, neuro-science, business theory, geography, anthropology and much more. We thought we'd share a few of the things we found most interesting with you
What can be learned from failing retailers
This is a particularly critical time for retailers all over Britain. Not a day passes without news of another retail brand failing and many big players have already gone into administration, downsized or closed down since recession officially began. It is indeed hard for retailers to make profits or even just break even when consumer confidence is low and shoppers spend less than they used to but it is also true that even in the current climate some brands are still thriving – so is there some lesson to be learned from failing retailers?
Is the UK as Generous when it comes to Charities as we would like to think?
One of the more heartening after effects of the recent riots has been the charitable donations that the shocking images have drawn. From the £22,000 given via justgiving to Ashraf Rossli the Malaysian student whose mugging was caught on camera to the £13,000 donated to the “We Love London Fund” the response has been strong. However, generally the outlook for charities is looking bleak. 2,000 UK charities have had their funding cut by the government by a total of more than £100m and the Institute of Fundraising recently showed that 76% of charity senior executives believe that donations this Christmas will stagnate or decrease.
Is style becoming a stronger driver than age?
A survey conducted by Emotional Logic revealed that some style icons appeal to women across all age groups. Dame Helen Mirren was chosen as inspiring role model by women from their early 20s to their sixties. Other celebrities whose style was admired by a wide range of age groups include Kate Moss, Eva Longoria, Sienna Miller, Jennifer Aniston and Angelina Jolie. However, there were also some celebrities which polarised the age groups.
Introducing the Emotional Logic Life Values System
Our values are our deepest held beliefs, the things that make us us. They affect every decision we make, whether we forego our careers for our family or whether making that deal means that junior’s bath time might be a little late tonight. Understanding these basic building blocks of personality is an important part of creating a brand that works for an audience.
Which brand loyalty are you measuring?
If we were to assess a person’s physical fitness we would measure their weight, body mass index, body fat percentage, blood pressure and a whole host of other factors to ascertain a holistic picture. Why do we still believe one statement in a survey can measure a concept as complex as brand loyalty?
Book Review: Flipnosis Dr Kevin Dutton
Dr Kevin Dutton, the author of Flipnosis is a lecturer in social psychology at the University of Cambridge, in this his first books he provides numerous examples of the ways in which experts – either through experience, training or sheer luck have managed to change people’s perspectives.
Motivational Research for Charities
Charities have the toughest job - getting people to change their behaviours. This is why charitable and social enterprise organisations can benefit greatly from research into human motivations.
Measuring Brand Loyalty
Brand loyalty has many dimensions and in order to truly ascertain the loyalty of our customers we have to use the right variables at the right time.
Creative Testing - hits and misses
Creative testing is critical to protect investments and measure succcess. But current techniques still have drawbacks and not all are suitable in every case. Read our review here.
Footfall is footfall
Here we look at the benefits shopper research can bring to centres when we go beyond the footfall counter and identify motivational drivers.
Book Review: Proust was a neuro-scientist (Jonah Lehrer)
The premise of this captivating, quirkily-titled book is that there is an intersection between science and other disciplines, and many recent scientific discoveries were borne out of intuitions from the arts, literature and music even before neuroscience was born.
How adequate are brand loyalty models?
Taking care of your customers is very important, we take a look at the theories that lie behind brand loyalty.
Why Germans are good interview respondents
A light hearted look at the differences, and at times difficulties, of research in a global economy.
Book Review: The Language Instinct
A review of Steven Pinker's The Language Instinct
ELIOT, a brand preference measure that can predict sales
ELIOT is our latest tool that measures both conscious and unconscious preference for brand which proves a far better indicator of sales than traditional methods.
How your brand can benefit from neuroscience
Applying neuroscience to the world of brands has come on in leaps and bounds in recent years and we provide a quick guide.
Priming consumers for your brand
Priming can have some serious implications for your brand, take a look how by reading our article.
Are you a purple plant?
A review of values models. Human nature has it that we like to put people in a box – introvert, extrovert, thinker or feeler – we have had a look at some of the most popular classification models.
What is a filter map? - PDF
A filter map is an advanced interview technique which identifies conscious and unconscious emotions that drive purchase decisions within a product category.
All about Brand ELIOT - PDF
A test for unconscious preference that helps predict consumer choices.
Admap – New Consumer Model
We believe it is time for a radical change in the way consumer insight is being collected and applied. And we wrote about it in Admap.
Admap – Research Beyond Reason
This article in Admap discussed why research should measure emotions and how Emotional Logic’s filter map technique can help brands.
Emotional Logic credentials - PDF
To find out more about our philosophy and what we do please download our current credentials document.
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